KTKT-FM: New 96 Rocks Airwaves
By Bryn Bailer
Autumn 1979 – Youth Awareness Press. Page 9
Tucson has a new radio station. Tucson
also has a new music format. They are both found on KTKT-FM (96 Rock),
Tucson’s only pure rock and roll radio station. Explains Ed Alexander,
program director for KTKT-AM and FM, “Whenever I listened to rock and
roll (stations), it’s been watered down with pop, disco, jazz ... On
this format, if you want rock, you get rock.”
The format is described as “album-oriented
rock and roll,” and is the brainchild of the Burkhart-Abrams firm,
which programs stations nationwide. 96 Rock will sound like Tucson,
however, not like Phoenix, nor any of the other 50-plus cities that
Burkhart-Abrams handles. The Tucson sound is attained through KTKT-FM’s
ongoing music and audience opinion surveys, local promotions and a
general involvement with the community.
Best representing the station’s
community-oriented image is the news department, headed by Rob Ritter.
In addition to the hard-core stuff, the news offers public service
programming such as a calendar of events, Mexican- American programming,
talk shows, and “lifestyle news” geared to 18-34 year olds, which are
the station’s target group. The key word at 96 Rock is, of course,
music.
Not a day goes by without some music
highlight, be it artist and album features, top album countdowns, guest
disk jockeys and upcoming concert information.
Tying everything together is the 96 Rock
air talent– M.J. (6:00AM to 10:00AM); Ziggy (10:00AM to 3:00PM); Allen
Browning (3:00PM to 7:00PM); Bryan Miller (7:00PM to midnight); Ted
Carradine (Midnight to 6:00AM); and Robin Wells (weekends). They all are
very enthusiastic about the station, its audience and new format.
As Alexander puts it, “If you want rock
and roll, you know where to come. We won’t chase you away with the other
stuff.” Alexander has been elected to the Board of Directors of the
Southern Arizona Chapter of the March of Dimes. He continues to serve as
chairman of the annual Superwalk.